Australia PC Market Declined by 9.8% to 4.2 Million Units in 2023
March 13, 2024 | IDCEstimated reading time: 1 minute
According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, Australia’s traditional PC market )inclusive of desktops, notebooks, and workstations) declined by 9.8% to 4.2 million units in 2023. The desktop and notebook categories declined by 9.7% and 10.4% respectively, whereas workstations grew by 7.2%.
In 2023, the consumer segment declined by 15.2% due to higher interest rates and inflationary pressure. The commercial segment declined by 4.9% due to reduced demand from the government, VLB, and SMB sectors. However, the education segment grew by 18.4% because of strong demand for Windows- and Chrome-based devices.
In 4Q23, the consumer segment grew by a nominal 4.5% year-on-year (YoY) on the back of multiple sales events: Christmas, Boxing Day, Black Friday, and Cyber Monday. Also, the decision to temporarily halt interest rate hikes helped momentarily. The commercial market, on the other hand, declined by 5.4% YoY in 4Q23 due to cautious enterprise spending and project delays. Contrasting this trend, the education segment grew by a healthy 40.7% YoY, driven by demand for Windows-based devices.
“Consumer spending is under stress because of increasing living expenses and unfavorable interest rates. The commercial segment has also slowed down due to market uncertainties, resulting in project delays and budgetary constraints,” says Sharmishtha Bhatt, Senior Research Analyst, IDC Australia.
Suggested Items
epoxySet Unveils UC-2210M - Urethane for Electronic Component Protection
04/29/2024 | epoxySetepoxySet introduces a new and unique, urethane potting compound. The UC-2210M was formulated to protect electronic components in high moisture and thermal environments including constant atmospheric exposure, oceanographic environments and high humidity conditions.
Peters’ ELPEGUARD SL 1800 FLZ Now Also Certified for Outdoor Applications
04/29/2024 | PetersThe conformal coating ELPEGUARD® SL 1800 FLZ from Peters has been awarded an extended UL certificate. The UL 746 E rating certifies that the acrylate-based coating for printed circuit boards, besides featuring the highest non-flammability rating UL V-0, is also suitable for outdoor use.
epoxySet Introduces EO-20E – Versatile, Electrically Conductive Epoxy
04/29/2024 | epoxySetepoxySet produces EPOXIOHM EO-20E an industry established, reliable electrically conductive epoxy designed for solder replacement, chip bonding and other intricate electronic and optoelectronic assemblies. This creamy paste has a an easy to use 1:1 mix ratio with a 48 hour work time.
SCHWEIZER Confirms Group Figures and Outlook for 2024
04/29/2024 | SCHWEIZERSCHWEIZER announces the publication of the annual report for 2023 and confirms the preliminary figures. The SCHWEIZER-Group (according to IFRS) generated sales of EUR 139.4 million in 2023 (previous year: EUR 131.0 million).
Arlon Electronic Materials Awarded Requalification to IPC-4101 QPL for All Polyimide Specification Sheets
04/29/2024 | IPCIPC's Validation Services Program has awarded Arlon Electronic Materials Division, an electronics material manufacturing company headquartered in Rancho Cucamonga, Calif., an IPC-4101 Qualified Products Listing (QPL) requalification for the third time.