Time to Market

Column from: Imran Valiani

Imran Valiani has been in the industry and with Rush PCB for over five years as an account manager. During that time, he has developed a keen and unique understanding of the importance of time to market. Imran has worked with a number of key customers, helping them develop systems and programs to ensure that most productive and fastest time to market possible.


Connect:
June 24, 2021

Time to Market: Ten Ways to Bring Your Product to Market

One result of the pandemic is companies creating innovative products. The problem is they want to get them to market much sooner than normal. Here are 10 tips for working with your vendors to deliver products on time.
May 27, 2021

Time to Market: Security is Key

The tsunami of products coming to market means that confidentiality and security is more important than ever. But are they getting the attention they need?
May 06, 2021

Time to Market: Faster Than Ever

Now more than ever, speed is more important than anything else. When we talk to our customers, especially the ones who are working on new and innovative products (and almost all of them are), there is a growing concern that their suppliers are not going to be able to keep up with their need for speed.
March 25, 2021

Time to Market: Secrets to Super Customer Service

A recent survey of a few companies asked what was the most important to them. The survey not only focused on what was offered by their customers today, but what they wanted if they could have anything they wanted in terms of service from the suppliers. It was a very interesting, and surprising, exercise.
February 18, 2021

Time to Market: Customer Service is Still the Key

Times have changed and fast time to market is not an excuse to skimp on quality, technology or customer service. In fact, great customer service is more important than it has ever been, especially when it comes to quick turn-around orders.
January 21, 2021

Time to Market: Everything Changes—Are You Ready?

Imran Valiani is always on the lookout for ways to cut time to market. Over the years this has become his personal passion. When he stumbled on a way to shorten the quoting process, Valiani left no stone unturned.
December 10, 2020

Time to Market: Ensuring Your Suppliers Are There for You

The best vendors are always there for you and are willing to work 365/24/7. Your company’s most valuable assets are your products, and you're entrusting them to another company. Here, Imran Valiani shares the eight most critical questions you have to ask about your supplier.
November 25, 2020

Time to Market: You Get What You Pay For

There is an old saying that goes, “You get what you pay for.” This is especially true when it comes to the electronics manufacturing industry. What is a great product, what is a great PCB, and what is extraordinary service? Imran Valiani details eight characteristics of a great PCB supplier.
October 29, 2020

Time to Market: How Fast Do You Really Need It?

There is no doubt that in this fast-paced world of innovation and time to market, speed is one of the most important aspects of making your products and company successful. Imran Valiani shares four actions that can be taken pre-manufacturing to cut down the critical need for speed at the manufacturing level.
September 24, 2020

Time to Market: 12 Characteristics of NPI Suppliers

When trying to get a new product to market, time can be the most important factor when it comes to its future success or failure. Imran Valiani details 12 characteristics you should look for when choosing and developing a long-term working relationship with that right new product introduction (NPI) supplier.
August 20, 2020

Time to Market: 8 Ways to Know Your Customer Better

Now is the time to go the extra mile in getting to know your customers, what they need, and how to help them solve their problems and challenges. Imran Valiani shares eight ways to know your customer better.
July 30, 2020

Time to Market: It’s Not All About Money

When you consider the true value of getting your product built swiftly enough to make your required date, you come to realize that it’s not all about the money. After all of the planning, scheduling, and marketing you’ve done, Imran Valiani explains what could happen if you don’t get your product on time.
June 25, 2020

Time to Market: It’s Crunch Time!

After sharing a crunch-time scenario, Imran Valiani emphasizes the importance of solid communication on getting to market on time—especially if you're not using a one-stop-shop for design, fabrication, and assembly.
May 21, 2020

Time to Market: 10 Guidelines for NPI Projects

With everything going on right now, people are looking for solutions—especially fast solutions. Imran Valiani shares 10 guidelines for working with your NPI supplier to make sure that you get your new, innovative, and in some cases, life-saving products to market quickly and efficiently.
April 23, 2020

Time to Market: Time to Market Now More Critical Than Ever

As inventors come up with new devices and equipment that can directly save lives when they are placed in the hands of the medical professionals who are treating COVID-19 patients, it is up to the PCB and PCBA industry to support those companies. Imran Valiani provides five actions to help customers get to market with their new products as rapidly as possible.
March 26, 2020

Time to Market: Handling the Precarious Global Supply Web

The rush is on. As the world changes moment by moment, more and more companies are going to need to have their new product lines developed faster than ever. As the global supply web shuts down—or at least gets closed off in some areas of the world—companies, especially OEMs, are having to scramble to find alternate solutions for building their products. However, Imran Valiani explains how there is a way to countermand these challenges: using trusted sources.
February 27, 2020

Time to Market: Total Concept—A New Kind of Business Whose Time Has Come

Customers used to have enough time to go just about anywhere to get their concept to reality projects completed. They could go to the East Coast for design, the Midwest to get their boards fabricated, and the West Coast for assembly. Nowadays, companies want to have a supplier that controls it all and is nearby so that they can meet with their vendors daily or more frequently to ensure that everything is going according to plan. This is especially critical when it comes to projects that are truly in development and will need a number of revisions.
January 23, 2020

Time to Market: Concept to Reality in Five Days—Can You Believe It?

Time to market has never been more important than it is today. Some companies today can go from schematic to an assembled board in five working days or less, and sometimes in just hours. Imran Valiani lists five things that super-fast companies must have to “cut the fat” from their cycle times.
December 05, 2019

Time to Market: The Complete Solution—Fabrication and Assembly in Five Days

The future is here. More and more companies are turning to the complete synergistic solution, seeking companies who can provide PCB fabrication and assembly in just a few days, some in as little as five days. Imran Valiani shares five items to consider when choosing a total concept supplier.
November 21, 2019

Time to Market: Partnership Is a Two-way Street

The best way—and really the only way—to get the most from both your PCB vendors and others is to treat them as an extended part of your company. Bring them into the family, so to speak. And the better you treat your vendors, the better they will perform. I know that’s not the most complicated thing to say, but it is often not an easy thing to do. You have to intentionally choose companies to partner with as vendors, and then intentionally work to create a bond of trust with them consistently throughout the relationship.
October 09, 2019

Time to Market: The Importance of Timely NPI

In this new column from Imran Valiani plans to address ways to get products to market as quickly as possible.
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