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The Knowledge Base: The Evolution of Conscious Marketing

02/12/2024 | Mike Konrad -- Column: The Knowledge Base
Marketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.

AR/VR Headset Market Forecast to Decline 8.3% in 2023 But Remains on Track to Rebound in 2024

12/20/2023 | IDC
Worldwide shipments of augmented reality and virtual reality (AR/VR) headsets are expected to decline 8.3% year over year to 8.1 million units in 2023, despite the launch of new headsets during the year, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker

China's Smartphone Market Fell 6.3% in 3Q23 Despite the Buzz Led by Huawei’s Flagship Products

10/30/2023 | IDC
According to the IDC Worldwide Quarterly Mobile Phone Tracker, 67.1 million smartphones shipped in China in 3Q23, down 6.3% year-on-year (YoY) as smartphone vendors remained discreet before more new products launched in the last quarter of the year.

Qualcomm Unleashes Snapdragon X Elite: The AI Super-Charged Platform to Revolutionize the PC

10/27/2023 | Qualcomm Technologies, Inc.
At Snapdragon Summit, Qualcomm Technologies, Inc. today announced the most powerful computing processor it has ever created for the PC: Snapdragon X Elite.

China's Smartphone Market Fell 11.8% in 1Q23 Despite the Lifting of the Zero-COVID Policy

05/01/2023 | IDC
According to the IDC Worldwide Quarterly Mobile Phone Tracker, 65.4 million smartphones shipped in China in 1Q23, down 11.8% year-on-year (YoY). The market continued its double-digit decline since the first quarter of 2022, even though the zero-COVID policy ended in December.
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